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BERETTA ANNOUNCES AMERICA'S DEFENDERS PROGRAM

FOR IMMEDIATE RELEASE Contact:
Gabriele de Plano
301-283-2191 x1254
gdeplano@berettausa.com

BERETTA ANNOUNCES AMERICA'S DEFENDERS PROGRAM

ACCOKEEK, MD (November 10, 2009) -- Beretta USA is pleased to announce its new America's Defenders Rebate Program. Recognizing the importance of supporting and assisting the individual law enforcement or security officer and qualified first responders, the program allows these personnel to purchase a Beretta Px4 Storm and/or 92/90-Two series pistols from participating dealers to receive a $50 rebate per pistol directly from Beretta USA.

"By simply filling out a rebate form and providing a copy of their credentials, these qualified individuals can receive up to $100 back when they purchase two pistols from their dealer", says Gabriele de Plano, Vice President of Tactical Marketing at Beretta USA. "The program details and documentation are available to any dealer interested in participating and supporting these fine officers. The information and forms are also downloadable from our website at www.berettale.com."

"This program complements Beretta's Project Allegiance program", says Ryan Muety, Director of Marketing, "Project Allegiance provides line of duty accidental death benefits for three years at no cost to the law enforcement officer." This particular benefit is still available to purchasers who buy a law enforcement configuration Px4 Storm pistol by December 31, 2009. Visit www.berettale.com for more information on this unique program.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

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