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BERETTA ANNOUNCES HUNTING JACKET PROMOTION WITH PURCHASE OF SAKO A7 RIFLE

FOR IMMEDIATE RELEASE Contact:
Kimberlee Eveland
617-360-1327
keveland@evelandpartners.com
Contact:
Chip Klass
cklass@berettausa.com

BERETTA ANNOUNCES HUNTING JACKET PROMOTION WITH PURCHASE OF SAKO A7 RIFLE

ACCOKEEK, MD (October 6, 2009) -- Beretta USA recently launched an exciting new promotion in conjunction with a purchase of any new Sako A7 rifle between now and December 31, 2009. The Sako A7 features Sako's world-famous 5-Shot M.O.A. accuracy guarantee, match-grade barrel and top loading detachable magazine at a price never before seen on this product.

Just in time for the fall whitetail season, Beretta is offering a free Beretta DWS Big Game Parka, with the purchase of any Sako A7 rifle - a $250 value. The DWS Parka (Durable, Waterproof, Silent), a serious extreme weather hunting parka, features GORE-TEX® and Realtree AP Hardwoods Camo along with a detachable hood, non-slip shoulder gun rest, easy-access magnetic closure shell pocket flaps and many more comfort features.

The Sako A7 rifle first appeared in the hands of David Morris on his hit series "The Bucks of Tecomate" and quickly became one of the hottest rifles on the market. Never before has there been a hunting rifle good enough to come standard with a 5-shot M.O.A. accuracy guarantee for under $1,000.

"We're very proud of the success of the A7 rifle", noted Chip Klass, Beretta's Marketing Manager for Sako & Tikka rifles. "When you consider the fact that the A7 out-performs many high-priced custom rifles on the market, it's easy to see why it has become the choice of the Whitetail Nation. Throw in a premium GORE-TEX® Beretta parka and it makes choosing a new rifle a no-brainer."

For additional information on this promotion, visit www.berettausa.com. To take advantage of this promotion, visit a Beretta dealer.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

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