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BERETTA KICK-STARTS THE SEASON WITH A NEW SERIES ON OUTDOOR - WILD AND RAW

FOR IMMEDIATE RELEASE Contact:
Kimberlee Eveland
617-360-1327
keveland@evelandpartners.com

BERETTA KICK-STARTS THE SEASON WITH A NEW SERIES ON OUTDOOR - WILD AND RAW

ACCOKEEK, MD (July 14, 2009) -- Wild and Raw delivers shock and awe entertainment as we follow two of the most competitive guys in Texas - Scott Robertson and Marcus Luttrell - as they put the line up of Beretta guns and gear to the test.

Both men share a love of country, hunting, and competition, and each is a superb shot. Luttrell, a decorated former Navy S.E.A.L. and best-selling author who approaches every shot with combat intensity is paired up with Robertson, a world-champion clays shooter with natural born target-busting instincts and a more laid back approach. Put them together in a target rich environment and inevitably egos and skills get pushed to the limit as they attempt to out shoot and out challenge each other.

"Wild and Raw is not your typical hunting show," according to Christopher Merritt, General Manager, Beretta USA. "It's entertainment that spans a range of emotions and keeps you guessing what might happen next."

Produced by Orion Multimedia, Wild and Raw is a completely new interpretation on what a hunting show can be. Documentary in style, the show captures Luttrell and Robertson in their daily routines with family and friends, being a part of their community and in straight-up competition with each other. Though each episode is action packed you'll catch glimpses of personal experiences and special people who have helped make each of them the shooters and men they are today.

Filled with bleeps and innuendos, you'll be wondering what you didn't get to hear as Luttrell and Robertson take aim at some big animals, fast clays and, along the way, throw barbs at each other.

In this week's episode Luttrell's code "one shot, one kill" becomes the mantra of the show. Watch as he stalks whitetail at Rancho Estrella in South Texas with his childhood friend Trey Baker. Deploying the sniper skills honed in combat, Luttrell abandons stands and blinds to stalk his trophy whitetail. Then you'll see another side of Luttrell when you meet the man who helped make him tough enough to be the lone survivor of an ill-fated mission in Afghanistan.

Wild and Raw airs each week on Thursday night on the Outdoor Channel with encore presentations on Friday, Saturday and Sunday. Check your local listings for times.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

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