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Press Releases

Beretta Presents “Because Lives Depend On It”, part of the Don’t Be a Victim block, which debuts to the largest personal defense audience in history.

August 26, 2010
Ryan Muety

Beretta showcases how law enforcement, military branches and tactical experts train and use Beretta products – because lives depend on it.

Denver, Colorado – Representatives from Beretta USA, Orion Multimedia, and SPIKE TV announce the launch of Because Lives Depend On It airing on Saturdays at 9:30am EST.  We peel back the curtain to take the viewer behind the scenes of some of America’s greatest law enforcement agencies and military branches, revealing where and how they train, the scenarios they prepare for, and the Beretta side arms they depend on when every second counts. 
Each episode takes us to a different training facility–such as police, S.W.A.T., FBI, Secret Service, CIA, US Marshals Service and others—to meet some of the best and brightest experts from across the law enforcement spectrum.  Viewers hear their stories, vicariously experience defense scenarios that they have lived through, and learn the tactics and products necessary to respond successfully in any situation.  With dramatic recreations and actual crime and combat footage, this series awakens a massive audience to the need to develop a plan to stay safe no matter what the threat.
Beretta has been the sidearm of the United States Military for 25 years, and with that experience Beretta has perfected their line of personal firearms and made them available to the general public.  If the moment comes when you need to protect yourself or your family in a dangerous situation, legally armed citizens can rely on the products created by Beretta – because lives depend on it.  
For more information on Beretta USA and their entire line of products, visit or
Join the global audience of millions of people refusing to be a victim by visiting

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years.  Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces.  Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel.  Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit

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