Beretta's Spring 2011 Mail Order Catalog in Homes This Week
February 18, 2011
|FOR IMMEDIATE RELEASE
Lea L. Ramthun
301.283.2191, Ext. 1219
Now in its seventh year, Beretta U.S.A.'s Spring mail order catalog arrives in homes this week providing shoppers across the country a first glimpse at the new apparel lines for 2011. "Beretta launched its mail order catalog to provide comprehensive, high quality products for the hunting and shooting sports enthusiast or simply for lovers of the outdoors and of fashion. Even though the products offered in the catalog are not firearms, they still reflect the brand's core characteristics of performance, quality, and innovation," said Ryan Muety, Beretta USA's Director of Marketing and Consumer Direct.
The Beretta mail order catalog features apparel for men and women, along with a host of accessories such as shooting glasses, belts, hats and gloves. Highlighted apparel lines include offerings for the upland hunter, clay shooting enthusiasts, and seasonal casual wear in addition to a selection of new Beretta branded polo shirts, t-shirts and caps.
Designed to reflect a selection of apparel and accessories most appropriate for the season, the spring catalog features an extensive safari-themed collection capable of withstanding the rigors of the African hunt. Highlighting the collection is the Safari Jacket; constructed of soft, breathable double twisted cotton, the mid-weight jacket handles the heat while providing plenty of pocket space, just like the safari jackets of old. Cargo pants, camp shirts, safari hats and boots round out Beretta's safari collection, making you the best dressed hunter in camp.
Each issue of the catalog includes a selection of gun accessories such as holsters, optics and choke tubes, as well as various luggage pieces, range bags, and gun and ammunition cases. All the merchandise in the catalog is available online at Beretta's website (www.berettausa.com) and customers can request a copy of the catalog there or by calling 1-800-BERETTA.
Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.