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Beretta Trident Program Introduces Two South American Affiliates: Estancia Los Chanares and Sierra Brava Lodge

February 22, 2011
Beretta Trident Program Introduces Two South American Affiliates: Estancia Los Chanares and Sierra Brava Lodge
FOR IMMEDIATE RELEASE
 

Contact: Kimberlee Eveland
617-360-1327
keveland@sportingheritagecorp.com
ACCOKEEK, MD (February 22, 2011) Beretta and Sporting Heritage Corp. are pleased to announce the affiliation of the Trident Program’s first international venues. Estancia Los Chanares and Sierra Brava Lodge were introduced at the Safari Club International convention last month in Reno, Nevada.  

Estancia Los Chanares and Sierra Brava Lodge, both high volume dove hunting properties located in Cordoba, Argentina, were evaluated and accepted into the Beretta Trident Program. Estancia Los Chanares joins a select group of venues earning a Two Trident rating for excellence in upland bird hunting and its sister property, Sierra Brava joins the Program with a One Trident rating also for upland birds. These properties, like the other Beretta Trident rated venues are among the best of the best with fewer than 5% of destinations worldwide believed to merit even a single Trident.

Cav. Ugo Gussalli Beretta was on hand to personally welcome Mr. David Perez, owner of both properties, into the Beretta Trident Program.  

About The Beretta Trident Program:
The Beretta Trident Program recently received the “Shooting Sports Award of Excellence” from Sporting Classics Magazine recognizing the Program’s groundbreaking efforts in developing a rating system for hunting and shooting sports venues that provides consumer confidence in the quality of the field sports, accommodations, and guest services. “Tridents” are awarded to designate a venue’s level of excellence – similar to the Michelin® Star program for fine dining.

Branded by Beretta, the Trident Program is a unique quality-rating system that provides an objective assessment of the complete guest experience at exceptional shooting sports venues. Affiliates of the Program must share Beretta's commitment to providing a remarkable hunting and shooting sports experience, one that can be enhanced by the superb craftsmanship, features and aesthetics found in every Beretta product. The Beretta Trident Program, along with the commitment of its Affiliates, guarantees the highest levels of quality for the hunting and shooting enthusiast.

The Beretta Trident Program is managed by Sporting Heritage Corp., a field sport consultancy. SHC is responsible for conducting the evaluations, executing the brand qualification process, and ongoing quality assurance. For more information about the Beretta Trident Program and its Affiliates, please visit www.berettatrident.com



 
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