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BERETTA U.S.A. ANNOUNCES MAJOR CUSTOMER SERVICE INITIATIVES

FOR IMMEDIATE RELEASE Contact:
Silven Gantt
301-283-2191 x1371
sgantt@berettausa.com

BERETTA U.S.A. ANNOUNCES MAJOR CUSTOMER SERVICE INITIATIVES

ACCOKEEK, MD (September 17, 2009) -- Beretta U.S.A. Corp. announced today that it is launching three major programs intended to significantly enhance its customer service program.

The first part of the programs is the opening of regional Beretta service centers throughout the United States. Beretta U.S.A. has, for decades, used Bolsa Gunsmithing in California as a Gunsmithing and Warranty Service Center. Beretta U.S.A. has also now opened Gunsmithing Limited in Connecticut, Midwest Gun Works in Missouri and Briley in Houston, Texas as Beretta authorized service centers.

Each regional service center had to pass stringent criteria before it was selected by Beretta U.S.A.

"By establishing four regional service centers in various parts of the United States, in addition to our customer service center at the Beretta U.S.A. factory in Accokeek, Maryland, we hope to provide customers with quick turnaround, lower shipping costs and local expertise to support their Beretta, Sako and Tikka products," noted Silven Gantt, Director of Customer Service, Defense and Commercial for Beretta U.S.A.

The second Beretta U.S.A. program is a partnership with Brownell's to provide spare part sales, storage and distribution for customers throughout the U.S. "Brownell's has a well-deserved national reputation as an efficient, prompt and effective part supplier and is widely recognized as the world's largest supplier of firearm accessories, gun parts and gunsmithing tools," commented Gantt. "A partnership between Brownell's and Beretta U.S.A. was a logical step in our mutual desire to provide state-of-the-art customer service."

Finally, Beretta U.S.A. has launched a new advanced customer service website (www.berettasupport.com) that offers customers 24-hour a day, 7-day a week, 365 day a year access to their service information, including order status, service status, warranty registration, service center locations, dealer locations, product schematics, owner's manuals and an interactive customer support agent to answer questions. "We launched this website to give our customers quick and convenient information without the limitation of having to use the telephone or contact us only during standard business hours, "Gantt explained. "Our customers are now literally one click away from the service information that they need."

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

Points of contact and further information about the five Beretta authorized service centers can be found at:

Beretta U.S.A. Corp.
ATTN: Service Department
17601 Beretta Drive
Accokeek, MD 20607
1-800-BERETTA
www.berettausa.com

Bolsa Gunsmithing Limited
7404 Bolsa Avenue
Westminster, Ca. 92683
(714) 894-9100
www.bolsagunsmithing.com

Gunsmithing Limited
3 Lacey Pl
Southport, CT 06890
(203) 254-0436

Midwest Gun Works, Inc.
1101 Mason Circle Drive South
Pevely, MO, 63070
(636) 475-7300
www.midwestgunworks.com

Briley Manufacturing, Inc.
1230 Lumpkin Road
Houston, Texas 77043
(713) 932-6995
www.briley.com

Brownell's Inc. can be contacted by visiting www.brownells.com.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

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