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Beretta U.S.A. Expands Popular “America’s Defenders Pistol Purchase Program” To Include Rebates for Retired Military Personnel

March 16, 2011
Beretta U.S.A. Expands Popular “America’s Defenders Pistol Purchase Program” To Include Rebates for Retired Military Personnel

Lea L. Ramthun
301.283.2191, Ext. 1219

Ben Cook
301-283-2191, Ext. 1239
ACCOKEEK, MD (March 15, 2011)  Beretta U.S.A. announces expansion of its popular “America’s Defenders Pistol Purchase Program” to now include discounts on select Beretta products purchased by retired military personnel.  Recognizing the role veterans have played defending the United States at home and abroad, including use of the storied Beretta M9 pistol for the past 25 years, Beretta U.S.A. now extends its popular rebate program to those retired military personnel so that they too can more readily acquire the highly sought after Beretta tactical products.

Upon purchase of a Px4 Storm pistol, Cx4 Storm Carbine, Model 92 or 96 Series pistol, qualified individuals can receive a $50 rebate per firearm directly from Beretta USA.  To qualify, the designated pistols or carbines must be purchased new at retail between March 10, 2011 and December 31, 2011 and only purchases made in the United States are eligible.  Purchasers must show proof of eligibility for the discount and promotion details, rebate form and a list of all qualified purchasers can be found at under Promotions, or click here.

“Beretta U.S.A. has always provided special promotions to our military and law enforcement customers as a pro bono way of thanking them for their service to our country,” commented Jeff Reh, Vice-General Manager of Beretta U.S.A. and manager of the M9 pistol contract for the Company since it was awarded in 1985.  “The America’s Defenders Pistol Purchase Program continues that long-standing tradition of support for our public servants.”

Visit your local Beretta dealer to take advantage of this exclusive promotion, Beretta’s way of saying “thank you” for the service and sacrifice made every day by “America’s Defenders”.  

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years.  Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces.  Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel.  Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit

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