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Beretta USA’s New Website Expands Details Available On Firearms and Other Products

FOR IMMEDIATE RELEASE Contact:
Kimberlee Eveland
617-360-1327
keveland@evelandpartners.com

ACCOKEEK, MD (May 4, 2010) Beretta U.S.A.’s new website – www.berettausa.com offers visitors much more information on Beretta firearms and other Beretta products than previously available.

The new site was designed with ease of use as a priority.  Along with making the site easier to navigate, Beretta wanted to provide visitors with more detailed information about its products and services – including the ability for customer feedback.

“Beretta felt it was important to make our website a valued resource for our customers and site visitors; therefore we incorporated some features that consumers have become familiar with from other e-commerce sites such as Amazon.com®,” said Ryan Muety, Director of Marketing and Consumer Direct at Beretta U.S.A.

Visitors now find suggestions for other products they may be interested in based on their shopping habits, or they can simply choose lifestyle segment such as waterfowl or big game and be directed to an area of the website tailored specifically to those interests. They can also read what other visitors have posted about their experience with Beretta’s products, and give ratings similar to the rating systems found on other consumer shopping sites.

“One of the key features of the new site is the expanded information on our firearms. Visitors can now download product specifications and product manuals, view parts diagrams and photo details of the many features and details of our pistol, rifle and shotgun models,” stated Ugo Muffolini, Media Operations Manager for Beretta U.S.A. “This gives them instant access to information that may answer a technical question or provide the information they’re seeking before making a purchase. Although we can not sell firearms from our website, through our Dealer Search function a visitor can find their nearest Beretta firearms dealer.”

The Beretta U.S.A. website posts information on current consumer promotions and on-sale merchandise. The Beretta Mail Order Catalog can be viewed or downloaded from the site and a wide range of merchandise is offered for sale on the site. Watch for more features to come online in the next few months by visiting www.berettausa.com.



 
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