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Beretta USA To Hold Special Receptions and Presentations During SHOT Show

Kimberlee Eveland

Beretta USA To Hold Special Receptions and Presentations During SHOT Show

ACCOKEEK, MD (January 15, 2010)  Beretta USA announced today that it will be hosting several special events in their SHOT Show Booth (#13454) next week.


On Tuesday afternoon at 4:30 PM Beretta will host a reception celebrating the 25th Anniversary of the world-famous M9 handgun.  Cav. Ugo Gussalli Beretta has sent a special message to the guests attending the celebration.  There will be a presentation on the history of this storied firearm and several important models will be on display.  During the reception Beretta also will announce a unique promotion for the M9, which will benefit wounded veterans of the U.S. Armed Services.


On Wednesday, all focus will be on the new Beretta A400 Xplor when that afternoon the revolutionary details of the ground breaking product are discussed.  The reception and presentation begin at 4:30 and will be followed by an award presentation that is a testament to the Xpor’s performance in the field.


“The Xplor is a very impressive and important new product for Beretta,” said Ryan Muety, Director of Marketing for Beretta USA. “The worldwide launch was in Italy last fall, and although the Xplor has been shipping in the US for while now, we’re really excited to be able to introduce it to our customers here at SHOT Show. And, if you are not a Beretta direct dealer, come by the Beretta booth to review all of our products and direct dealer programs.”


Within the Beretta booth a significant area has been designated exclusively to the A400 Xplor. The Xplor Zone is a multi-station, museum-like display area that highlights the most important features of the new shotgun. “”Overall there has been great response to and excitement about the Xplor,” explained Mike Vrooman, Shotgun Marketing Manager for Beretta USA.  “The Xplor Zone is entertaining, but what you learn about this “monster of technology” will also impress you.”


“Ever year Beretta’s booth changes somewhat this Xplor Zone is really the centerpiece,” said Gary Ramey VP Sales and Marketing for Beretta USA. “We hope our customers will enjoy the show and make a point of visiting the Beretta booth.” All week, throughout the show important new products will be on display including several new handguns and an innovative new home protection product, as well as new rifle models from Sako and TIkka.  Beretta apparel will be on display and the fall line will be available to view.  As always, Beretta staff will be on hand to answer your questions and to walk you through the new products and other displays in the booth.


Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years.  Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces.  Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel.  Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit

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