ADVERTISING & COMMUNICATIONS MANAGER
DESCRIPTION: Plan, direct and coordinate advertising, public relations and other communication activities that promote the sale of Beretta’s long guns, pistols, clothing and accessories. Oversee and manage advertising and public relation agencies and their related activities. Manage other company communications activities including those for the Beretta Galleries and Sako and Tikka brands as directed by the V.P of Brand/Channel Marketing & Consumer Direct.
ESSENTIAL JOB FUNCTIONS: Develop and administer communication and brand building strategies and tactics that are relevant to both the trade and consumer segments that drive profitability and volume growth. Manage the activities of the marketing communications agencies (advertising, public relations, etc.) involved in the process of consumer advertising to produce communication vehicles that generate brand awareness, solidify product communication vehicles that generate brand awareness, solidify product positioning and stimulate volume growth. Manage the production of all market collateral material that includes product brochures, spec sheets, and Beretta’s Worldwide Catalog. Develop and manage relationships with the firearms’ writers and editor community to ensure positive and active coverage of the Beretta product line, including monitoring of product consignments and coordination of writer camps. Manage a multi-million-dollar expense budget to deliver effective communications. Provide assistance in the development and implementation of promotional activities that increase brand awareness. Knowledge of broadcast print production processes to ensure efficient work within expenses parameters, differentiate from competition, build consumer awareness and stimulate product purchases.
MINIMUM JOB REQUIREMENTS: Bachelor’s degree in Marketing or Business Management, plus 5+ years of relevant experience or equivalent required. Knowledge of firearms industry a plus. Managerial and supervisor experience. Ability to travel to attend major trade shows. Basic math and computer skills; Word, Excel, PowerPoint, e-mail and Internet. Must be detail oriented and possess exceptional presentation and organization skills. Must be able to work in a professional group office environment.
TERRITORY DEVELOPMENT REPRESENTATIVE
(San Antonio, TX)
DESCRIPTION: Assist with solicitation of orders for company products for business and industrial establishments at sales office, store, showroom, or customer’s place of business.
ESSENTIAL JOB FUNCTIONS: Assist with opening new direct dealers, non-firearm dealers, and range accounts, utilizing lists provided by BUSA Corporate, and by prospecting in the assigned territory. Work and interface with Area Sales Representative on a daily basis to properly execute business plans. Assist with execution of promotional programs and merchandising opportunities with customers. Assist with coordination of customer and industry events within assigned territory. Travel throughout assigned territory to call on regular and prospective customers to solicit orders, or talk with customers on sales floor or by phone. Display or demonstrate product, using samples or catalog, and emphasize salable features. Quote prices and credit terms and prepare sales contracts for orders obtained. Estimate date of delivery to customers, based on knowledge of firm’s production and delivery schedules. Prepare reports of business transactions and keep expense accounts current. Work with Inside Sales Representatives to keep account activities and literature updated. Track stock levels and coordinate customer training. Work well independently with minimum supervision. Develop and maintain relationships with purchasing contacts. Investigate and resolve customer problems according to company policy. Follow through to ensure that problems are satisfactorily resolved. Suggest new procedures on programs to prevent customer’s problems/complaints. Attend trade shows, dealer promotions, and regional and national shoots.
MINIMUM JOB REQUIREMENTS: Bachelor’s degree from a four-year college or university, or 1-3 years related experience and/or training. Must be able to travel daily within designated territory and preferably reside within a 50 mile radius of San Antonio, TX. Frequent travel and ability to travel by plane required. Experience in shooting sports industry and firearm knowledge/experience a plus. Knowledge of product preferred. Basic pc skills required; word processing, spreadsheets, e-mail and Internet. Excellent written skills: writes clearly and informatively as well as oral communication skills: speaks clearly and persuasively in positive and negative situations. Good problem solving skills. Ability to calculate figures and amounts in order to calculate discounts; apply concepts of basic algebra. Must regularly lift/carry up to 25 lbs. and regularly stand, walk, and sit for extended periods of time.