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Press Releases


New Beretta Gallery to Open on the Las Vegas Strip

July 30, 2012
New Beretta Gallery to Open on the Las Vegas Strip
R IMMEDIATE RELEASE
 
Contacts:

Lea L. Ramthun 
lramthun@berettausa.com
301-283-2191, Ext. 1219

Robert Booz
rbooz@berettausa.com 
301-283-2191, Ext. 1916
ACCOKEEK, MD (July 17, 2012)   Beretta USA announces its intent to open a new Beretta Gallery located in The Shoppes at the Palazzo on the world-famous Las Vegas Strip.  The Clark County Planning Commission has approved the building permits and construction of the 19,000+ square foot retail space is slated to begin shortly with a scheduled grand opening in early 2013.  Modeled after the flagship Beretta Gallery New York store on Madison Avenue, the Beretta Gallery Las Vegas will house an extensive collection of premium grade firearms along with Beretta’s signature Vintage Years clothing collection for those wishing to experience the luxury of the Beretta brand.    

A piece of the Italian countryside can be found at every Beretta Gallery location, but the Las Vegas property looks to further enhance the Beretta Lifestyle experience by incorporating a Beretta Shooting Gallery, consisting of both simulated and live-fire opportunities.  Beretta has partnered with VirTra to bring visitors five lanes of simulated fire and two virtual theaters providing 180- and 300 degrees of simulated fun.  Live-fire rifle and pistol lanes ranging from 15-30 yards allow for a true firearms experience and all shooters will receive firearms safety training translated into multiple languages due to the international appeal of Las Vegas.  At no time will outside firearms or ammunition be allowed inside the Beretta Gallery, nor will ammunition be available for sale; the objective is to provide visitors “Beretta Experiences” and on-site packages utilizing several types of Beretta, Benelli, Sako, Tikka and Uberti firearms, and the appropriate ammunition, will entertain and educate visitors.  

Additional displays of standard Beretta firearms, a Burris/Steiner optics boutique, the full line of Beretta clothing and accessories, plus an extensive array of travel bags and gift items makes the Beretta Gallery Las Vegas an ideal shopping and entertainment destination.  Escape to the Italian countryside in the heart of the Las Vegas Strip—experience the Beretta Gallery Las Vegas, opening early 2013.                 

About Beretta: Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years.  Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces.  Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel.  Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit Berettagallery.com.



 
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