Press Releases

BERETTA KICK-STARTS THE SEASON WITH A NEW SERIES ON OUTDOOR - WILD AND RAW
Wild and Raw delivers shock and awe entertainment as we follow two of the most competitive guys in Texas - Scott Robertson and Marcus Luttrell - as they put the line up of Beretta guns and gear to the test.
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SAKO 85 FINNLIGHT ST RECEIVES EDITOR'S CHOICE AWARD from OUTDOOR LIFE
Beretta USA is proud to announce that its Sako 85 Finnlight ST model received an "Excellent" rating from Outdoor Life in their annual review of hunting rifles.
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BERETTA RELEASES NEW WEB-BASED DEALER TOOL PROVIDING GREATER VISIBILITY INTO SYSTEMS AND EXPEDITING ORDER-PROCESSING TIME
Beretta USA recently released the 2.0 version of its proprietary dealer tool Beretta Interactive Order Form - or BIOF.
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BERETTA ANNOUNCES NEW DELIVERY OF PX4 STORM SD PISTOL
Beretta U.S.A. Corp. announces new delivery of Px4 Storm SD (Special Duty) pistols in 45 Auto caliber to its distributors.
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BERETTA ANNOUNCES JUNE RESULTS
Beretta U.S.A. Corp. today announced outstanding June results. "We are extremely pleased by our commercial pistol market sales", said Gary Ramey, Vice President of Sales & Marketing, "June sales are up 219% compared to last year. All of our pistol families are performing very well, with the Px4 Storm family up an amazing 451%. Our Cx4 Storm Carbine is also doing extremely well, up 1249% compared to last year".
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BERETTA TEAM SHOOTER, LEO HARRISON III TAKES HIGH OVERALL AT GRAND AMERICAN SETTING NEW RECORD
Beretta congratulates long-time team shooter Leo Harrison III as High Over All Champion at the 2009 Grand American, held at the World Shooting and Recreational Complex in Sparta, IL on August 5-15. Harrison who broke his own record from 1990 by one target, lead the nearly 3400 competitors by breaking 992 of the 1000 program targets. All in all, Harrison took home an impressive 22 trophies from this year's Grand American.
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BERETTA U.S.A. ANNOUNCES MAJOR CUSTOMER SERVICE INITIATIVES
Beretta U.S.A. Corp. announced today that it is launching three major programs intended to significantly enhance its customer service program.
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BERETTA U.S.A. DRAMATICALLY INCREASES LAW ENFORCEMENT SALES PRESENCE
Beretta U.S.A. revealed full details today of its revamped law enforcement sales force. In 2008, Beretta U.S.A. had five employees dedicated to direct sales to law enforcement agencies, dealers and distributors. With its reorganized structure, the number of sales personnel calling on law enforcement customers has increased to thirty.
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BERETTA IS PROUD SPONSOR OF "GRATEFUL NATION", A NEW SERIES HONORING AMERICA'S SOLDIERS
Grateful Nation, a new series co-sponsored by Beretta and ATK Federal Premium Ammunition, and produced by Orion Multimedia premiers this Saturday morning on ESPN2.
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BERETTA ANNOUNCES HUNTING JACKET PROMOTION WITH PURCHASE OF SAKO A7 RIFLE
Beretta USA recently launched an exciting new promotion in conjunction with a purchase of any new Sako A7 rifle between now and December 31, 2009. The Sako A7 features Sako's world-famous 5-Shot M.O.A. accuracy guarantee, match-grade barrel and top loading detachable magazine at a price never before seen on this product.
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BERETTA OFFERS WATERFOWLERS TWO GREAT CHOICES WITH PURCHASE OF XTREMA2 SHOTGUN
Beretta USA is offering two great deals with the purchase of a new Xtrema2 shotgun.
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BERETTA UNVEILS NEW A400 XPLOR UNICO SHOTGUN IN WORLDWIDE WEB REVLEAL
After weeks of teaser campaigns, speculation in blog reports, press events in Italy and the U.S., Beretta has unveiled the A400 Xplor Unico - a semiautomatic shotgun that features cutting-edge technologies and the world's most advanced performance and engineering solutions all designed for exceptional performance.
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VINCENT HANCOCK CAPTURES SILVER MEDAL AT ISSF WORLD CUP EVENT WITH BERETTA DT 10 SHOTGUN
Beretta congratulates Vincent Hancock on his Silver Medal win with his DT10 shotgun at the 2009 ISSF World Skeet Final in Beijing China.
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BERETTA ANNOUNCES AMERICA'S DEFENDERS PROGRAM
Beretta USA is pleased to announce its new America's Defenders Rebate Program. Recognizing the importance of supporting and assisting the individual law enforcement or security officer and qualified first responders, the program allows these personnel to purchase a Beretta Px4 Storm and/or 92/90-Two series pistols from participating dealers to receive a $50 rebate per pistol directly from Beretta USA.​
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BERETTA SHOTGUN, RIFLE AND APPAREL RECEIVE TOP AWARDS IN 2009
Beretta received top awards for new products in both shotgun and rifle categories during 2009. In addition, one of the Beretta field jackets garnered an editorial award for both its function and style. Beretta products have received nearly a dozen industry awards in the past two years and have been recognized by several publications from outside the firearms industry.
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BERETTA SHIPPING NEW A400 Xplor SHOTGUN AND STEPPING UP MARKETING SUPPORT IN 2010
Following the international launch of the A400 Xplor just over a month ago, shipments of the new shotgun are rolling out full force to the Beretta dealer network and to other major retailers.
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