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Press Releases


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BERETTA U.S.A. ANNOUNCES MAJOR CUSTOMER SERVICE INITIATIVES
Beretta U.S.A. Corp. announced today that it is launching three major programs intended to significantly enhance its customer service program.
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BERETTA U.S.A. DRAMATICALLY INCREASES LAW ENFORCEMENT SALES PRESENCE
Beretta U.S.A. revealed full details today of its revamped law enforcement sales force. In 2008, Beretta U.S.A. had five employees dedicated to direct sales to law enforcement agencies, dealers and distributors. With its reorganized structure, the number of sales personnel calling on law enforcement customers has increased to thirty.
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BERETTA IS PROUD SPONSOR OF "GRATEFUL NATION", A NEW SERIES HONORING AMERICA'S SOLDIERS
Grateful Nation, a new series co-sponsored by Beretta and ATK Federal Premium Ammunition, and produced by Orion Multimedia premiers this Saturday morning on ESPN2.
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BERETTA ANNOUNCES HUNTING JACKET PROMOTION WITH PURCHASE OF SAKO A7 RIFLE
Beretta USA recently launched an exciting new promotion in conjunction with a purchase of any new Sako A7 rifle between now and December 31, 2009. The Sako A7 features Sako's world-famous 5-Shot M.O.A. accuracy guarantee, match-grade barrel and top loading detachable magazine at a price never before seen on this product.
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BERETTA OFFERS WATERFOWLERS TWO GREAT CHOICES WITH PURCHASE OF XTREMA2 SHOTGUN
Beretta USA is offering two great deals with the purchase of a new Xtrema2 shotgun.
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BERETTA UNVEILS NEW A400 XPLOR UNICO SHOTGUN IN WORLDWIDE WEB REVLEAL
After weeks of teaser campaigns, speculation in blog reports, press events in Italy and the U.S., Beretta has unveiled the A400 Xplor Unico - a semiautomatic shotgun that features cutting-edge technologies and the world's most advanced performance and engineering solutions all designed for exceptional performance.
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VINCENT HANCOCK CAPTURES SILVER MEDAL AT ISSF WORLD CUP EVENT WITH BERETTA DT 10 SHOTGUN
Beretta congratulates Vincent Hancock on his Silver Medal win with his DT10 shotgun at the 2009 ISSF World Skeet Final in Beijing China.
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BERETTA ANNOUNCES AMERICA'S DEFENDERS PROGRAM
Beretta USA is pleased to announce its new America's Defenders Rebate Program. Recognizing the importance of supporting and assisting the individual law enforcement or security officer and qualified first responders, the program allows these personnel to purchase a Beretta Px4 Storm and/or 92/90-Two series pistols from participating dealers to receive a $50 rebate per pistol directly from Beretta USA.​
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BERETTA SHOTGUN, RIFLE AND APPAREL RECEIVE TOP AWARDS IN 2009
Beretta received top awards for new products in both shotgun and rifle categories during 2009. In addition, one of the Beretta field jackets garnered an editorial award for both its function and style. Beretta products have received nearly a dozen industry awards in the past two years and have been recognized by several publications from outside the firearms industry.
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BERETTA SHIPPING NEW A400 Xplor SHOTGUN AND STEPPING UP MARKETING SUPPORT IN 2010
Following the international launch of the A400 Xplor just over a month ago, shipments of the new shotgun are rolling out full force to the Beretta dealer network and to other major retailers.
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BERETTA LAUNCHES NEW AD CAMPAIGN FOR Px4 STORM HANDGUN
Beretta recently announced the launch a new advertising campaign for its Px4 Storm handgun. The new campaign includes several full-page executions in addition to a series of fractional pages.
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BERETTA INTRODUCES ITS NEW MODEL 92A1 AND 96A1 HANDGUNS AT 2010 SHOT SHOW
Beretta’s new Model 92A1 and 96A1 pistols representing the evolution and integration of the world famous 92FS pistol and the Beretta 90-Two, will be launched at the 2010 SHOT Show in Las Vegas, Nevada.​
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BERETTA INTRODUCES A NEW HOME DEFENSE PRODUCT-THE TX4 STORM SHOTGUN AT 2010 SHOT SHOW
New for 2010, the Beretta Tx4 Storm represents yet another solution in Beretta’s line of home-defense options. The shotgun incorporates decades of Beretta’s experience perfecting the gas operated semi-automatic design.
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